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CircuitMarketing

Sr. Field Marketing Manager

SeniorAustin, TX (hybrid)
The role
Key Responsibilities Own Circuit's field marketing strategy and events calendar, including industry conferences, trade shows, executive dinners, roundtables, hosted experiences, and partner events Build an events strategy around target accounts, priority industries, and pipeline goals, determining where Circuit should participate, sponsor, host, or create its own presence Design and execute high-touch executive experiences that bring together the right prospects, customers, partners, and industry leaders Partner closely with AEs and the broader GTM team on target account lists, invitations, pre-event outreach, on-site engagement, and post-event follow-up Identify and secure high-value opportunities including speaking engagements, sponsorships, strategic partnerships, suites, and co-hosted events Build strong relationships with conference organizers, venues, vendors, and industry partners and negotiate contracts, pricing, placement, and sponsorship packages Own event logistics from concept through execution, including budgets, vendors, venues, travel, production, collateral, and on-site coordination Develop repeatable pre- and post-event plays that turn field activity into meetings, opportunities, and pipeline Establish clear measurement and reporting for field marketing, including sourced and influenced pipeline, target-account engagement, meetings, opportunities, and ROI Manage the field marketing budget and make disciplined decisions about where to invest, reinvest, and pull back based on results Build the foundational processes, vendor network, tools, and operating cadence needed to scale Circuit's field marketing program Partner with Marketing, Sales, and leadership to continuously refine our field strategy based on performance, customer feedback, and market opportunities Experience 7+ years of experience in field marketing, event marketing, or a related B2B marketing role, including significant experience supporting enterprise or mid-market sales Proven experience owning a field marketing or events calendar end to end, from strategy and budgeting through execution and measurement Deep experience creating executive-level events, including dinners, roundtables, hosted experiences, and other high-touch programs Track record of securing and negotiating sponsorships, speaking opportunities, partnerships, and premium event experiences Strong understanding of how field marketing contributes to pipeline, with experience measuring sourced and influenced revenue rather than relying solely on attendance or engagement metrics Experience working closely with Sales on account targeting, outreach, event activation, and follow-up Strong vendor, budget, contract, and project management skills Comfortable representing the company directly with senior prospects, customers, partners, and industry leaders Bonus: Experience marketing to manufacturing, industrial, or other physical-economy industries Bonus: Experience with account-based marketing and target-account programs Bonus: Experience building a field marketing function as an early or first field marketing hire Human Skills Relationship-driven and comfortable building trust with executives, partners, vendors, and internal teams Commercially minded, with a strong instinct for where to invest time and budget to create meaningful business outcomes Highly organized and detail-oriented, with the ability to manage multiple events, partners, timelines, and stakeholders simultaneously Resourceful and hands-on, willing to move between strategy, negotiation, planning, and on-site execution Strong negotiator who knows when to push for better pricing, placement, access, or partnership value Excellent communicator with the presence to represent Circuit in front of senior audiences Collaborative and highly aligned with Sales, with a shared sense of ownership for pipeline and results Curious, adaptable, and comfortable building in a fast-moving, early-stage environment What We Offer High-caliber team of seasoned manufacturing and AI leaders Help create a category-defining platform transforming how manufacturers sell, support, and innovate Competitive compensation, meaningful equity, and employer-paid benefits Flexible PTO and access to the latest AI tools A values-driven culture that rewards ownership, curiosity and velocity